Google Analytics Data Retention Which Settings Should Be Use

So what should your Google Analytics Data Retention settings be. To dismiss this message please visit your propertys Data Retention settings under Admin Property Tracking Info and click Save.

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For Google Analytics 4 properties.

. With the Data Retention controls customers can limit or expand the duration for which their user-level and event-level data is stored in Google Analytics servers. You can see the Google Analytics help page here. User and event data retention.

This allows you to control how long individual user data is stored before being automatically deleted. Most reports such as your standard Audience Acquisition Behaviour and Conversions reports use aggregate data and these will function as normal. The default setting for data retention is 26 months decent.

You need to change your setting before May 25th to keep your advanced features intact. Google Analytics has given us the ability to change the retention settings. Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers.

Navigate to Google Analytics and locate the administrative settings on the property for which you wish to modify the retention settings. Ask for bare minimum personal information from your website users andor customers. Google is picking 26 months as the new default time period.

Why Has Google Implemented the Data Retention Policy. You will find the tool for tracking information specifically data retention control tool settings. In the PROPERTY column click Data Settings Data Retention.

Google Analytics will automatically delete user and event data that is older than the retention period you select. Important Reminder Review your data retention settings before they take effect on May 25 2018 Google is asking you to review your settings for how long you want to retain data in your account that has been collected through Google Analytics. One of the key concepts of the GDPR is.

As of May 25 2018 the default will be 26 months. What will be affected however are what Google calls ad-hoc reports. They have told their customers that they need to review these data retention settings and modify as needed before May 25th when GDPR becomes enforced.

To access the area where you can review these settings navigate your way to the following section. As part of the General Data Protection Regulation Compliance if your company uses Google Analytics new Data Retention settings will soon take effect on May 25 2018. This setting allows you to purge your Google Analytics user data.

The default setting is 26 months. While this seems to be. That may or may not be right for you.

Google recently introduced data retention controls. Google Analytics is adding a new user deletion tool. Even if your business isnt using Analytics.

2 Data retention settings Google has introduced data retention settings. This is ostensibly to comply with GDPR which states that data are only to be stored for as long as necessary for analysis and then deleted. Use the User and event data retention feature in Google Analytics.

Admin Property Tracking Info Data Retention. Ive had multiple clients contact due to the email sent by Google. The Data Retention settings allow website owners to specify how long personal data can be stored in Google Analytics from 14 to 50 months or Dont automatically expire and whether or not this period of retention should reset when there is a new event from a user.

The hundreds of metrics and dimensions available in Google Analytics may seem daunting. To ensure that you dont lose any Google Analytics data at all set your user and event data retention time period to the Do not automatically expire setting. At first glance this setting doesnt seem overly critical and could easily be missed same with the data collection setting.

You will be presented with five different options on how long Google Analytics retains data before automatically deleting it. The following information is not legal advice nor should it be considered legal advice. You may have received an email from Google recently regarding updates about the General Data Protection Regulation GDPR and data retention controls on their Google Analytics platform.

You can use the data retention setting Do not atomically expire and still comply with GDPR If you do two things. Reset on new activity When this setting is ON it restarts the. Theres a new default setting in your Google Analytics that you should update referred to as Data Retention controls If you didnt change it before May 25 2018 you will lose some of your Analytics data.

The silver lining. Reduce Data Retention Length - By default Google Analytics stores data tied to an ID for 26 months. Data retention settings allow you to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.

Block the EU member states from accessing your website which is not your target market. Privacy advocates and GDPR would like us to keep user-identifying data the least amount of time were likely to find it useful. Use only the Data Sharing Settings you really need in GA.

Weve recently launched new Data Retention controls that may affect your data starting May 25 2018. Your website privacy policy should match the. This tool isnt available yet.

There are two different settings available here. But you can select to retain your user data for a shorter or longer amount of time. User and event data retention This setting controls the retention period the length of time Google will keep user.

Starting May 25 2018 user and event data will be retained according to these settings. You can change this to 14 months in Admin Tracking Info Data Retention if you wanted to be more strict the lowest option available Turn Reset on New Activity off - In the same spot as above there is a toggle called Reset on new activity. Google Analytics Data Retention Settings.

Specific recommendations for the data-retention settings of your online properties may vary depending on the website and business but these thoughts may help determine good settings for your circumstances. But the default data retention setting could eliminate most of your advanced Google Analytics features. Google is going to delete specific Analytics user data after a new default period of 26 months.

Marketers use Google Analytics to understand the effects of marketing campaigns and how a sites user experience impacts factors such as conversion and retention. You need to allow users to delete their data easily.

Gdpr And The New Google Analytics Data Retention Period Explained In Simple Terms Envisionup